As part of my collaboration with Wildlife.LA, I participated in one of the most ambitious projects of my career: an interactive installation for the AWS booth, combining a physical model with cutting-edge technology.
An Extraordinary Project
This unique achievement combines a large physical urban model with an interactive digital interface. At the heart of the system, a giant tablet allows users to generate advertising campaigns via AI, which are then broadcast in real-time on miniature screens integrated into the model.
Innovation Serving Experience
Physical Model
- Detailed reproduction of an urban environment
- Integration of miniature screens in advertising spaces
- Collaborative design with a specialized design team
- Perfect synchronization between physical and digital elements
Interactive Interface
- Tablet application developed with Next.js and Three.js
- Real-time AI generation of advertising campaigns
- Synchronized broadcasting on model screens
- Immersive and intuitive user interface
Technical Architecture
Innovative Frontend
- Three.js integration for 3D visualizations
- Responsive touch interface
- Smooth animations and real-time rendering
- Multi-screen synchronization
Robust Backend
- Serverless architecture on AWS
- AI generation via AWS Bedrock
- Real-time distribution system
- Dynamic media management
Infrastructure
- AWS deployment
- Real-time synchronization
- Optimized resource management
- Advanced monitoring
Collaboration and Process
The project was marked by exceptional collaboration with:
- A team of designers specialized in physical models
- User experience experts
- Artificial intelligence specialists
- AWS engineers
This synergy enabled the creation of a truly unique experience, where each expert could contribute their expertise to the project.
Impact and Recognition
- Main attraction of the AWS booth
- Significant media coverage
- Concrete demonstration of AI integration in retail
- Example of innovation in customer experience
Key Learnings
This project allowed me to gain valuable expertise in:
- Integration of Three.js in large-scale projects
- American work methodologies
- Multi-disciplinary collaboration
- Management of complex, high-impact projects
Conclusion
This achievement represents a perfect example of possible innovation when cutting-edge technology meets creativity. The combination of a detailed physical model and an advanced digital interface created a truly unique experience, demonstrating the potential of AI in modern retail.
